Real Thoughts  

A.K.A… our blog.

A Guide to Budgeting for Customer Education

A Guide to Budgeting for Customer Education

Launching a structured customer education program can be daunting for growing software companies. This guide breaks down the essential costs, from hiring key roles like Directors of Customer Education and Instructional Designers to choosing the right technology.

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Reference or Competency-Based Education: Which Should You Offer?
Customer Education, Instructional Design Vicky Kennedy Customer Education, Instructional Design Vicky Kennedy

Reference or Competency-Based Education: Which Should You Offer?

Struggling to decide the best approach for your customer education program? Explore the key differences between reference-based and competency-based learning, and discover how to tailor your strategy to meet your goals and your learners' needs. Find the perfect balance to enhance your customer training and achieve impactful business results.

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3 Common Mistakes to Avoid When Launching Your First Customer Education Platform

3 Common Mistakes to Avoid When Launching Your First Customer Education Platform

What does it take to launch a customer education initiative from the ground up? Where should you start, and what pitfalls can you avoid? Here are three of the most common mistakes companies make when it comes to launching their first customer education platform.

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