Product Certifications
Build loyalty and drive growth by certifying your customers, partners, and prospects.
Offering product certifications can create qualified leads and help a business build trust, increase perceived value and credibility, and stand out from the competition.
What are product certifications?
Product certifications are credentials awarded to candidates who prove they’ve met a set level of proficiency with your product. The certification itself is an exam process that assesses the candidate’s knowledge and skill level. Usually, product certifications also include suggested learning material so the candidate can prepare for the test. Both the learning material and the exams are often referred to as a certification program.
Why offer certifications?
Certifying your partners, customers, and prospective customers has many benefits. You'll not only drive awareness of your product’s value, but you’ll also build trust among your audience. You can rest easy knowing that partners are correctly representing its value and using the right messaging. You can ensure customers are well suited to get the most value out of the product, and you can create a larger pool of qualified leads by incentivizing completion of your educational material.
How we help
We’ll work with you to establish your certification strategy - ensuring both your audience and your business will derive value from the program. The certification strategy is essentially the outcomes and goals you expect to achieve through the program.
We’ll conduct a JTA (job task analysis) and design the competency framework, which provides the competencies you’ll certify. This becomes your foundation for a modular approach that will allow you to scale your certification offerings in the future.
We can either work with your item writers or write items for you with the help of SMEs,. Lastly, we’ll leverage industry assessment standards to set appropriate cut scores.