Stay Connected
Catch up on industry trends through an Echtus interview or podcast.
Echtus Interviews
Echtus Interviews: Panos Zampetakis
In this first episode of Echtus Interviews, we sat down with Panos Zampetakis, Global Head of Training and Education at Amazon Ads, who speaks about growing a global team that demonstrated business impact through changing organizational structures.
Echtus Interviews: Jeff Campbell
Jeff Campbell, Founder of Motrain chats with Vicky about the strategic use of motivational design (aka gamification) in customer education..
Webinars & Interviews
Maximize Business Impact with Customer Education
Whether you are just beginning or looking to enhance your existing program, this webinar is filled with actionable insights. If you are a customer-facing professional, L&D leader, business executive, or simply passionate about customer education, this event is designed specifically for you!
Getting Executive Buy-In
In this webinar we share tips for speaking executives' language, understanding business perspectives, gaining alignment, and ultimately getting the buy-in necessary for growth. Echtus CEO, Vicky Kennedy, will outline the exact methods she used to launch and grow teams and programs at both large companies, like Meta and Amazon, and smaller SaaS businesses as well.
A Framework for ROI: How Customer Education Pays for Itself
Stop guessing your ROI: master the metrics of customer education today! We’re teaming up with Cloudshare to explore the key metrics for tracking the performance and value of customer and partner education programs, and the framework that can tie it all together to tell a meaningful ROI story.
How to Build a Certification Program for your Product Users
Have you been thinking about expanding your customer education program to include certification? Or perhaps you're interested in offering a certification to your channel partners?
Whether you're new to offering certifications or you have a program ready to scale, this webinar is for you!
How to Build your Customer Education Strategy
Customer Education Strategy Mistakes to Avoid
The Strategic Need for Customer Education
