Meets each Thursday for 4 weeks, beginning October 24th.
4:00 - 5:30p ET on Zoom. Link to be provided via email.
Who is this course for?
This course is best suited for those leading, or aiming to lead, a large-scale customer or partner education program in the technology industry. If you have any questions about whether this course is right for you, don’t hesitate to reach out to vicky@echtus.com.
Agenda
Week 1: Introduction to the programmatic approach
We’ll provide an overview of learning programs, product and industry education, enablement, and certification programs with emphasis on strategic goal alignment. We’ll also discuss the use of measurement frameworks in large-scale customer education and product training.
Week 2: Know your audience, and their learner journeys
We’ll discuss the differences between audience segmentation, job roles, and learner personas, and outline the importance of each in delivering education at scale.
Week 3: Design curriculum that scales
We’ll dive into curriculum design and outline approaches to developing a modular curriculum that scales across audiences and use cases.
Week 4: Deliver and measurement
We’ll investigate the pros and cons of synchronous and asynchronous learning and discuss the variety of modalities used in scaled education programs. We’ll then align delivery strategy to the principles of adult learning theory with the goal of achieving business results.
What are they saying about this course?
“This course exceeded my expectations. I signed up for the course wanting to learn how to connect my work to business outcomes and not only did I learn how to do that but I felt validated every step of the way. It felt good to know I've been on the right track and that I will continue to do well by applying my newly attained knowledge.”
“It went beyond my expectations. I really did not expect to be able to build out a whole strategy as part of the process.”
“In must for anyone who runs, or who will be running, a customer education program.” ~ Dan Braithwaite, Sr Director of Product Training @ Mediaocean
“Vicky was able to walk through a full CEd strategy in 6 weeks with practical examples and a template to work on to build our own strategy. I felt like I have a better grasp of how to build a CEd strategy and how to work with the Executives to understand how CEd will help the business. The 2 hour sessions went by quickly and were packed with actionable information.” Liz Magnee-Schalch - Customer Education Director
