Instructional design as a process is essential to seeing high ROI from your education program. This article dives into two ID models that directly help prove education’s value.

Awarding product certifications have become quite a popular and effective way of driving revenue and growth from prospects, partners, and customers.

When content marketing focuses on building trust, driving loyalty, and proving value with content delivered throughout the sales cycle, customer education can complement it well by building an informed and educated customer-base.